RUMEN RATCHET®CREATIVE DICTATOR
SELECTED WORK / CHRISTMAS TVC / 2026

CHRISTMAS,
REIMAGINED.

KIBRIT × WOODEN SPOON
FEAT. NATALIE TRIFONOVA
CREATIVE DIRECTION
RUMEN RACHEV
THE FILM / 01:17CHRISTMAS, REIMAGINED FOR KIBRIT.
THE IDEA / 01

CREATE YOUR
OWN MAGIC.

Christmas begins with a spark. Literally. A single match becomes the starting point for a world of Christmas magic — a festive film that turns the smallest gesture into the beginning of something extraordinary.

A Christmas TV commercial for Kibrit and Wooden Spoon, starring Natalie Trifonova.

BEHIND THE SCENES / 03

THE MAKING OF MAGIC.

From a single spark to an entire Christmas world. Behind the scenes of the Kibrit × Wooden Spoon TVC.

BEHIND THE SCENES / 01:04KIBRIT × WOODEN SPOON
THE PEOPLE BEHIND THE MAGIC / 02

FULL CREDITS.

CLIENT
Kibrit & Wooden Spoon
CAST
Natalie Trifonova
PRODUCTION COMPANY
Vivid Films
EXECUTIVE PRODUCER
Vladi Valchanov
PRODUCER
Banu Bekirova
DIRECTOR
Nikolay Draganov
CREATIVE DIRECTOR
Rumen Rachev
1ST ASSISTANT DIRECTOR
Borislava Ivanova
KEY PRODUCTION ASSISTANT
Boris Kirilov
PRODUCTION ASSISTANTS
Martin Negrev, Aleksandar Kyurkchiyski
VFX SUPERVISOR
Stoyan Georgiev
DIRECTOR OF PHOTOGRAPHY
Ivan Ivanov
1ST ASSISTANT CAMERA
Georgi Gidikov
2ND ASSISTANT CAMERA
Yasin Alsbey
VTR
Aleksandar Asenov
KEY GRIP
Aleksandar Petrov
GRIP
Velizar Dzhabrailov, Dimitar Petrov
GAFFER
Anton Ivanov
ELECTRICIANS
Konstantin Bodurov, Petar Kostov
SFX TECHNICIAN
Petar Nikolov
ART DIRECTOR
Tsveta Dimova
ART DEPARTMENT CREW
Bro arthood
STYLIST
Stella Ivanova
HAIR
Tsvetomir Petkov
MAKEUP
Lyubomir Nikolov
EDIT
Nikolay Draganov
COLOUR GRADING
Vanya Tomova
SOUND DESIGN
L Padr3 (Yoan)
BTS
Teodor Karadaiev
CRAFT & CATERING
Cherry Craft Catering